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Adding Sparkle to Your Children's wardrobe!
Happy New Year!

50% off all our gorgeous items!
Offer code BFF  

  • Beautiful Scandinavian style for your little ones
  • New Bright Season - Happy, Skipping, Gorgeous Kids
  • Our Favourites - Wrap your child in our favourite items
  • See our Best Sellers
  • The Power of Personality - With a chapter on applying the Power of Personality Type for more peaceful parenting
  • Read our Blog for the latest in Positive Parenting and Scandi Fashion

New Arrivals

Amor Dress
Amor Dress
£43.50
Sparkle Bolero in mauve
Sparkle Bolero in mauve
£31.00
Leander Knit Jacket violet fog
Leander Knit Jacket violet fog
£43.50
Penguin knit Baby Suit grey blue
Penguin knit Baby Suit grey blue
£38.50
Penguin knit Baby Suit Mauve
Penguin knit Baby Suit Mauve
£38.50
Bibian Soft Knitted Wool Hat Blackberry Wine
Bibian Soft Knitted Wool Hat Blackberry Wine
£26.50
Bibian Soft Knitted Wool Hat Folkstone Grey
Bibian Soft Knitted Wool Hat Folkstone Grey
£26.50
Bibian Soft Knitted Wool Hat Woodrose
Bibian Soft Knitted Wool Hat Woodrose
£26.50
Grace beautiful beanie hat
Grace beautiful beanie hat
£16.00
Woolba Baby Leggings Blue with penguin print
Woolba Baby Leggings Blue with penguin print
£24.50
Woolba Baby Leggings Mauve with penguin print
Woolba Baby Leggings Mauve with penguin print
£24.50
Woolba Body Grey Blue with penguin print
Woolba Body Grey Blue with penguin print
£26.50
Woolba Body Mauve with penguin print
Woolba Body Mauve with penguin print
£26.50
Baby Bear Hat Moon Grey
Baby Bear Hat Moon Grey
£22.50
Baby Bear Hat Violet
Baby Bear Hat Violet
£22.50
Gustav Soft Knit Baby Jumper
Gustav Soft Knit Baby Jumper
£45.00
Gustav Soft Knit Jumper
Gustav Soft Knit Jumper
£45.00
Max Knit baby hat
Max Knit baby hat
£16.00
Pixie Hat Violet
Pixie Hat Violet
£22.50
Woolba Leggings Grey Blue
Woolba Leggings Grey Blue
£24.50
Woolba Leggings Mauve
Woolba Leggings Mauve
£24.50
Woolba Top Mauve
Woolba Top Mauve
£28.50
Rain Coat Purple
Rain Coat Purple
£35.00
Mikael All-In-One Pant Denim Blue
Mikael All-In-One Pant Denim Blue
£33.50
Marli long sleeve top with heart
Marli long sleeve top with heart
£26.50
Ashton Denim Trousers
Ashton Denim Trousers
£28.00
Janni Dress with light sparkly tulle
Janni Dress with light sparkly tulle
£28.00
Janni Sparkly Dress little girl
Janni Sparkly Dress little girl
£26.00
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